The Xbox Turn Around

I would be lying if I said I wasn’t in shock about this. I first started getting concerned for the next generation Xbox when Microsoft Studios creative director Adam Orth had a highly publicized exchange with a follower on Twitter regarding the then rumor of the “always on” internet connection requirement. A concern was raised regarding the difference in quality of connectivity in urban as opposed to rural areas. Orth was asked to consider people living in those rural areas, such as where I live, where connectivity is temperamental. The response from Orth wasn’t the smartest in the PR sense which was, “Why on earth would I live there?”

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